“We want a lot of honesty in the way which sustainability is spoken about.”
“Awareness is actually pretty low in the Indian ecosystem.”
Are you curious about the state of sustainability in India and how businesses can genuinely adopt ESG (Environmental, Social, and Governance) practices?
Our latest podcast episode features an insightful conversation with Jogitha from Tikao Technologies, a leader in ESG consulting and sustainable marketing.
In this episode, Jogitha shares her experiences and insights on the evolution of ESG in India, the critical role of marketing in raising awareness, and the innovative use of AI to enhance sustainability efforts. She also discusses the importance of consumer education and the challenges of greenwashing.
One of the highlights of the episode is Tikao Technologies’ collaboration with the Institute of Science, Mumbai, to offer affordable and credible ESG courses. This initiative aims to bridge the gap between professionals and companies, ensuring that the next generation of ESG professionals is well-equipped to make a difference.
Key Discussion Points:
- – Jogitha’s journey in the sustainability sector and her switch to ESG consulting.
- – The evolution and current state of ESG awareness in India compared to global markets.
- – The role of large and small companies in adopting ESG practices and the challenges they face.
- – The significance of marketing and social media in driving ESG awareness.
- – Tikao Technologies’ unique approach to ESG consulting, including their AI-driven marketing strategies and educational initiatives.
- – The importance of consumer education and the role certifications play in verifying sustainability claims.
- – The gap between the supply and demand of qualified ESG professionals and how Tikao Technologies is addressing this through their educational programs.
- – The potential for integrating ESG education early in academic curriculums to foster a skilled workforce.
Jogitha shares her insights on the critical role of genuine marketing in sustainability and the importance of transparency in corporate ESG claims. She discusses how Tikao Technologies is bridging the gap between industry needs and professional skills through innovative educational collaborations and AI-driven solutions.
Join us for a thought-provoking conversation that offers valuable insights into the future of ESG in India and the steps needed to create a more sustainable and transparent business environment. Whether you’re a business leader, a sustainability professional, or a curious consumer, this episode provides a wealth of knowledge on the importance of ESG and the role of education and marketing in driving change.
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