rathaa which means Traditionis a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow, and speak of the country’s textile heritage.The brandbelieves in nurturing and preserving the Art and Weaves of India. It creates easy-to-wear, distinctive, and appealing contemporary fusion fashion.
Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics. The brand embodies the modern urban woman, who welcomes change and innovation and is aware of her rich historical inheritance. It represents every woman who has embraced the past with respect, enjoys the present with abandon, and looks to the future with optimism.
Founded byMs. Sukanya, Founder, Prathaa– Shefeels fashion is the collective voice of a generation. Sometimes, that voice speaks the language of style, and sometimes that of color, but the unspoken underlying need is always that of comfort. As a brand, we speak to this generation by keeping ourselves current and byconstantly innovating and keeping our finger on the pulse. The Indian fashion industry, like its overseas counterpart, is veering towards sustainable and minimalistic fashion. There is consciousness now to create wealth for the artists at the grassroots, thekarigars/weavers/artisans to make a positive difference in their lives. Our purpose is to tread lightly and leave a little carbon footprint. With the pace of life and the number of things we all want to fit into each day, minimal and breathable clothing is the go-to choice.”
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